acceleration of your business

f=ma (Force = Mass x Acceleration)

Sir Issac Newton’s (online ad guru) Second Law of Motion states…the greater the force applied to your marketing, the greater the acceleration of your business

Paid Search or Social Media Marketing?

Ask two people about the best way to market a business or product and you will get two different answers. The fact is there are a ton of ways to bring people to your business or website and each of them have distinct advantages over the other. In today’s blog more…

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Why Fans & Followers Are Important

Wait, before you roll your eyes and skip over this blog, this discussion is not about the typical social media marketing pitch. We aren’t going to try and cram an idea down your throat about how your Twitter followers can provide enough ROI to fund your business. That’s ridiculous. The more…

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The Wrong & Right Way to Use Hashtags on Twitter

Social media works best when companies use networks to share valuable content that adds to the conversation. However, there is a lot of hashtag abuse merely for the purpose of getting more followers and drawing attention to the user. In today’s blog post, we will share 3 ways most people more…

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Conversion Tracking: Your Website is a Leaking Bucket

Your website is a leaking bucket. The flow of traffic into and out of your website can happen in many different ways and if you don’t track those exit points, it is impossible to know which marketing channels are working best. Let’s start from the beginning. When someone clicks on more…

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Alternative Reasons for Businesses to Use Social Media Marketing

Everyone knows the standard reasons to launch a social media marketing campaign, but there are many other alternative reasons to put your business on popular social sites like Twitter and Facebook. First, let’s get the most obvious reasons out of the way for social media marketing. Increasing sales, increasing traffic, more…

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3 Reasons Cross Posting On Social Networks is Bad

If you’ve ever had to click on a Facebook link in a tweet to read the rest of the update, then you understand how cross posting across multiple social networks is a bad idea. It is important to make each social network unique and provide easy ways for each platform’s more…

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Who is Your Social Media Audience?

Who is the audience of your social media marketing message? Did you know that there are more messages you could communicate rather than just “buy our stuff?” In today’s blog post, we will give you six audiences at whom your social media marketing could be pointed. Prospects This audience is more…

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The Most Valuable Social Media Users

You’ve got a few fans on Facebook and a few followers on Twitter, but now what? The value in marketing your business on social networks is gained by moving a low level fan into a super fan for your business. The most valuable social media users are lovingly referred to more…

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How To Get More Facebook Fans

Getting more fans on Facebook is not easy because you can’t do anything to directly invite someone to become a fan (or Like your Page). Unlike Twitter where a “follow” encourages people to follow you back, Facebook relies on the person actually choosing to become a fan on their own. more…

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Social Media: Choose What Makes Sense and Cross-Promote

Marketing in social media is a job that’s never done. It’s just a matter of how far you want to go in your social media marketing. Dabbling in some social media, like the more obscure or less-developed sites that are out there, will result in ends that are rarely worth more…

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